SEO

Search engine optimisation (SEO) is the process of creating website content and structure to maximise the traffic to your website through searches.

Search engine optimisation is one of the key elements of a successful online marketing campaign. However, search engine optimisation is complex and continually evolving. This makes it difficult for most business owners to keep up with the changes in the industry, as they tend not to specialise in SEO. Business owners, who try to optimise their websites themselves, may have difficulty in keeping up with competitors who hire a SEO consultant for this purpose.

Search engine optimisation incorporates:

  • the basic structure of the website
  • focusing on keywords and key phrases
  • the internal linking of pages
  • naming of html files
  • website content
  • backlink profile
  • hosting neighbourhood

Cinotas offers various SEO solutions to increase your website's rankings on search engines and therefore drive traffic to your website:

SEO fundamentals:

  • search engine volume and search criteria research
  • analysis of search volume trends and current top rated sites
  • establish META tag keywords and descriptions according to research
  • analysis of current content against keyword research
  • modification of site content according to keyword research

SEO stategy (6 months):

  • search engine volume and search criteria research
  • analysis of search volume trends and current top rated sites
  • analysis of Google index movement and modification of content accordingly
  • locate and establish relevant inbound links
  • establish visitor conversion goals and monitor conversion rates

These steps are performed weekly over a six month period, to establish a good relationship with Google and to ensure Google’s continuous understanding of the site content and hence the sites presence on the front page of the Google search results. Keyword movement details are reported weekly with the changes required for that week.




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